The fourth in a series of upgrades that target low-quality reviews, the July 2022 product review update, is currently rolling out, according to Google.
The web’s most beneficial and useful product review-related material will be ranked higher in search results thanks to a change to the search ranking algorithm.
The upgrade will be completed within two to three weeks and will start rolling out today, July 27.
- First update to the product reviews was released on April 8, 2021.
- Second on December 1, 2021,
- Third on March 23, 2022,
- The most recent update was released on July 27, 0222.
Google posted a message on Twitter announcing the change and pointing to the official page for search ranking adjustments.
The updated Google product reviews programmer intends to highlight review material that goes above and beyond the bulk of the per-written data you encounter online. Google announced that it would priorities these product reviews in the order of its search results.
The majority of Google’s algorithm modifications, including all of the product review updates thus far, occur without prior notice.
Google does not specifically penalize lower-quality product, the algorithm is made to favor in-depth study reviews over minimal content that merely lists numerous products.
Google claims that this is not a penalty for your content; rather, Google is elevating the rankings of websites with more insightful review content.
Only product review content should be impacted by this upgrade; other forms of content shouldn’t.
The current update does not contain any fresh advice.
Product review websites are advised to keep focusing on adhering to Google’s exacting standards for high-quality content. Google now gives unique value reviews priority. Even original photographs are practically required. There is a probability for ranking enhancements with each algorithm update.
What has changed?
It appears that nothing notably changed with any ranking criteria with this update, unlike the March product reviews update. Most likely, Google is only updating the algorithm and making minor corrections.
Simply put, Google wants to know if you’ve used the product you’re evaluating yourself and have experimented with it.
By incorporating details such as:
- Quantitative measures,
- Advantages and disadvantages,
- Comparisons with other items, and other information
You can make this evident to Google and your readers.
The impact on what?
Google stated that although the initial rollout will only affect “English-language product evaluations,” this modification “may effect people who create product reviews in any language” in the future.
Justification for our concern. You should check your rankings to determine if they have changed if your website features product reviews. Did your organic Google traffic increase, decrease, or remain the same?
