It takes effort to build a website. This is true even if you use a SaaS-based platform like Wix or Squarespace or a content management system (CMS) like WordPress or Joomla!
The layout of your website, gathering graphic materials, and crafting your written content can still take weeks or months to complete.
But how can you be certain that your users are having a positive experience once your site is live? To increase conversions for your company or readership for your blog, you want to create a straightforward and frictionless user experience on your website.
To increase your consumers’ trust, you should offer an easy-to-use interface to your users.
Microsoft has created Clarity, a cutting-edge behavioral analytics tool that is free.
With Clarity, you can get up and running in about 5 minutes and observe how your people are navigating your website, what works well for them, and what doesn’t.
Once you give it a try, we believe you’ll realize how it enhances your understanding of your own website.
In order to convince you that Clarity is the best behavioral analytics solution for you, we’ve produced this blog article.
The most value for your money
Clarity is free for personal use. Clarity’s commercial use is cost-free. Clarity is entirely free to use, and we’ll keep it that way. There are no “freemium” payment models, hidden costs, or free trials. For everybody and everyone who has a website, there are just free heatmaps and free session recordings.
We’re democratizing this incredibly powerful technology, which all of our rivals charge a premium for. We want all people to have access to the same tools that top businesses have been using to steer the direction of their websites for years. We aim to give you the tools you need to use Clarity, a top-notch product, to design the greatest possible user experience.
Visually gives you a thorough understanding of the journey of your visitors
Although it is a cliché, the adage “A picture is worth a thousand words” is true. The fact that Clarity not only tells you what’s happening with your site but also shows you what’s happening with your site is arguably its coolest feature.
By offering a very in-depth and intricate visual representation of data, it transforms analytics into UX analytics.
Heatmaps and session recordings both include a visual element that makes it possible to communicate a significant quantity of information in a condensed space of time.
You may look, rather than ponder whether JavaScript issues on your website materially affect how usable it is.
Simply put, you can go look at how consumers are actually acting rather than putting various bits of information together to make educated conclusions about their behavior.
The perspective of your users is the only way to truly understand your website. This viewpoint is given to you for free by clarity.
Identify potential clients and their journey with ease
You can obtain fresh insights using Clarity in a number of ways. You can learn about the difficulties that the user is having using your website by, for instance, listening to the recordings for dead clicks, fury clicks, and other user concerns.
On the other hand, by figuring out which area of the website visitors enter and interact with the most, you may discover potential consumers and their path through it by using click maps and other heatmaps.
You can set critical business metrics and KPIs, search for specific consumer categories, and then best optimize your website for a great user experience.
You can optimize your on-page content and calls to action to the fullest extent by being aware of how and where your users interact with your page most.
The objective is to delight clients, and with the data Clarity offers, this is made possible on your site extremely easy.
Utilize user behavior to inform business decisions.
Customers can utilize Clarity to observe and respond to user behaviors by watching recordings, viewing click maps, and watching irritation errors.
Clarity displays each action and steps a user makes along their journey, giving the site owner visibility into the decisions or actions that need to be taken to enhance or improve the site.
Debugging and/or testing, insight-driven site metrics improvement, and the potential to expand your site based on decision-making based on end-user behavior are all possible uses of clarity.
A nonstop
Just a few minutes after adding Clarity to your website, data will begin to flow into the dashboard and give you a tonne of useful information.
Clarity is “always on,” which means it is continuously collecting data in close to real-time so you can view user behavior as it is occurring on your site and alter or update it as necessary.
With this “always on” mindset, we are also listening to user comments and making improvements to our final product to give it the capabilities and functionality you want to see.
No sampling, no traffic volume restrictions
Whether your website receives 5 or 500,000 visits each day, it doesn’t matter. The busiest websites on the internet can be handled by Clarity, and we don’t sample sessions.
Every single visitor to your page is tracked by Clarity, and we don’t impose any restrictions on the volume of traffic that is permitted for each project.
Your dashboard and heatmaps provide information from all sessions during which we get appropriate signals.
Minimum integration
To avoid affecting your site’s performance, Clarity was designed to be as light as possible. We also offer a number of integrations that one can use with Clarity due to the way it was created.
Not only do we integrate with Google Analytics, but we also do so with other platforms like Shopify, Wix, and WordPress, to mention a few.
Google Analytics is amazing when combined with clarity (GA)
Google Analytics (GA) is undoubtedly something you should add to your website because traffic data is priceless. GA can provide you with a wealth of useful information about your website, including the most popular pages, the pages visitors spend the most and least time on, and even the websites visitors are visiting and leaving from.
Traffic data is essential, but it can be challenging to figure out why a certain statistic is where it is.
In this instance, clarity is intended to be used in conjunction with traffic data to explain why your traffic statistics are what they are. You can genuinely grasp your traffic trends thanks to the information provided by clarity.
In terms of page visits, click events, user flows, etc., Google Analytics is helpful. While Clarity shows you exactly what the user is doing on every page and assists in creating heatmaps.
If you receive a letter grade from GA on an exam at school, Clarity will explain in great detail exactly the questions you answered correctly and incorrectly.
You need to understand both the why and the how if your objective is to perform better. As you can see, it’s crucial to have both the letter grade and the specific breakdown of your responses.
Despite not being asked, provide essential information about your website or business.
The information that recordings and heatmaps provide can be used to lead change requests or even tests that are being carried out by various teams, and they can also be used to generate business insights by identifying gaps and opportunities inside a website.
It saves time on both sides when you can view a recording of a user’s session or a heatmap of what part of the site they have interacted with and get the answers you need through these various insights because customers frequently are short on words to describe their issues or don’t have the technical know-how to share a good overview.
Easy to Understand and Use
Because we know you’ve already put a lot of effort into creating your site and believe you shouldn’t have to learn how to use a challenging new system simply to understand user behavior, we’ve developed Clarity to be as simple to set up and use as possible.
Clarity is designed to be utilized by anyone and everyone, regardless of experience or level of skill, therefore there is very little to no adoption time needed or a steep learning curve to be experienced.
Once you’ve set up a project and downloaded your JavaScript snippet, you can insert it into the HTML code for your website’s head> section or your preferred tag manager in as little as five minutes.
Returning to Clarity after that will allow you to view recordings, view heatmaps, and gain insights from the dashboard. Really, that’s all there is to using Clarity; nothing else is required.
