Useful Twitter bots can be helpful in a variety of ways, based on your particular requirements and areas of interest on the social media platform.
The following is a list of some examples of popular and helpful Twitter bots:
@IFTTT, which stands for “If This, Then That,” is a well-known automation tool that links together a variety of various apps and services. You are able to automate processes with the help of the @IFTTT Twitter bot by either publishing updates to your Twitter account or triggering actions depending on particular events that occur on Twitter.
@HemingwayApp is a Twitter bot that, in accordance with the tenets of the Hemingway App, examines tweets and offers recommendations for how to make them easier to read and more understandable. It assists users in improving their writing style and composing tweets that are more succinct and interesting.
The Twitter account @EarthquakeBot is a bot that automatically tweets information about earthquakes all over the world, including the magnitude of the earthquakes, where they are located, and other pertinent information. In order to maintain a level of awareness regarding seismic activity, this information is quite helpful.
@EmojiAquarium is a Twitter bot that adds a dash of humor to your timeline by tweeting messages that are made up entirely of emoji pairings. It’s a fun way to spice up the visual content in your feed with some variation.
Dear Assistant reacts to tweets that mention it by providing useful information, answering questions, or offering suggestions based on the content of the tweet. The Dear Assistant bot may be found at @DearAssistant. It is a useful resource for getting prompt responses or advice on a variety of subjects and can come in handy.
@FiveThirtyEightBot: This bot was developed by the well-known website FiveThirtyEight, which focuses on statistics. It tweets interesting statistical facts, data-driven analysis, and insights on a wide variety of subjects, such as politics, sports, and economics.
@TheUnansweredQs: This bot discovers questions tweeted by users that haven’t received any replies and retweets them, providing them additional visibility and the possibility to receive answers from the wider Twitter community. @TheUnansweredQs: This bot recognizes questions tweeted by users that haven’t received any replies and retweets them.
This bot, @MetaphorMagnet, generates metaphorical phrases by combining random pairings of nouns and adjectives, which frequently results in combinations that are either thought-provoking or hilarious. Anyone who is interested in creatively exploring language can find it to be a source of inspiration, whether they are writers, painters, or anyone else.
@YearProgress is a Twitter bot that sends out tweets at regular intervals to keep users up to date on the progression of the year by displaying, in the form of a percentage, how much of the year has already been completed. It acts as a gentle reminder to make the most of the time you have and to focus on the goals you have set for yourself.
@TwoHeadlines is a bot that mixes the headlines of two different arbitrary news articles, producing combinations that are frequently humorous or ridiculous. It’s a fun and easy way to sprinkle some humor into your Twitter stream. Try it out!
Keep in mind that the usefulness of Twitter bots might vary greatly based on the tastes and requirements of the particular user. It is always a good idea to investigate various bots, test them out, and pick which ones correspond with your interests and objectives after doing so.
You will need to make use of the Twilio API in order to send WhatsApp messages by utilizing a function within Google Sheets. Twilio offers a programmable messaging service that can be used to send messages to WhatsApp numbers. You can use this service to communicate with your contacts.
The following is an illustration of one method for configuring a custom function in Google Sheets so that it can send messages using WhatsApp by utilizing Twilio:
Visit the website https://www.twilio.com/whatsapp to create an account with Twilio.
When you’ve established a Twilio account, the next step is to get an Account SID and an Auth Token. After login in to the Twilio Console, you will see these credentials shown on the dashboard of the application.
Open your Google Sheets document.
From the main menu’s “Extensions” drop-down menu, select “Apps Script.” The editor for Google Apps Script will open when you click this.
In the editor, replace the code that is already there with the code shown below:
function SEND_WHATSAPP_MESSAGE(phoneNumber, message) {
var accountSid = 'YOUR_TWILIO_ACCOUNT_SID';
var authToken = 'YOUR_TWILIO_AUTH_TOKEN';
var twilioNumber = 'YOUR_TWILIO_PHONE_NUMBER';
var payload = {
'To': 'whatsapp:' + phoneNumber,
'From': 'whatsapp:' + twilioNumber,
'Body': message
};
var options = {
'method' : 'post',
'payload' : payload
};
var url = 'https://api.twilio.com/2010-04-01/Accounts/' + accountSid + '/Messages.json';
var response = UrlFetchApp.fetch(url, options);
return response.getContentText();
}
Using your actual Twilio account SID, auth token, and Twilio phone number, replace the placeholders ”YOUR_TWILIO_ACCOUNT_SID”, ”YOUR_TWILIO_AUTH_TOKEN”, and ”YOUR_TWILIO_PHONE_NUMBER” in the code.
To save the script, either click on the icon that looks like a floppy disk or hit the ‘Ctrl + S’ combination on your keyboard.
Exit the script editor and save your changes.
In the document that you have created using Google Sheets, insert the phone number in one of the cells, and the message in another.
In a new cell, insert the following formula, replacing ‘A1’ and ‘B1’ with the cell references that correspond to the phone number and the message, respectively:
=SEND_WHATSAPP_MESSAGE(A1, B1)
To carry out the calculation, press the Enter key. The WhatsApp message will be sent using Twilio, and the function will then display the response in the appropriate cell.
Be certain that your sheet have the appropriate permissions to access any external APIs. In the event that you come across any errors, you should consult the documentation provided by Twilio and Google Sheets or seek the advice of a developer.
Remember to use this function in a responsible manner and in accordance with the terms of service established by Twilio as well as the policies established by WhatsApp.
It is hard to discover all of the secret tips and tricks that are available for software and technology since there are so many of them. We are quite fortunate to have access to the internet, which enables us to look up all of the information that simplifies complex processes. With the aid of these nine Gmail tips, managing your day-to-day email operations will be a lot less complicated.
Establish a New Contact Group.
This is an excellent way to save time if you have a number of coworkers or members of a team to whom you need to send emails on a regular basis. You may avoid the hassle of adding each individual and the risk of forgetting someone by forming a group first, and then entering the group’s name in place of each member’s email address.
Utilize the Advanced Search Operators on Gmail.
There is no doubt in anyone’s mind that Google is famous for their search engine. When you use Gmail, the power of Google’s search engine is integrated right into your inbox. If you have a lot of emails to go through and you’re looking for a certain message, this makes it a lot easier to locate the one you’re looking for.
Send Emails That Are Encrypted
There is a handy addon available for the browser Chrome that enables users to encrypt their email communications. This guarantees that the sensitive information you are giving will only be seen by the eyes that you intend to see it.
Undo a Sent Email
Gmail has your back whether you sent the wrong message to the wrong recipient, committed a typo in the message you sent, or forgot to include some information. You have up to thirty seconds after pressing the send button to revoke an email that you have already sent.
Enable the display of read receipts for emails.
When you send a time-sensitive email but receive no answer, it’s frustrating. You will be able to determine from this whether or not the receiver has read it, as well as whether or not you need follow up with another communication in order to pursue the topic further.
Develop a Signature for Your Company’s Email
Email signatures are something that people notice when they open an email, and they demonstrate that you are a professional. Make sure that your email signature in Gmail is both basic and elegant so that others will take note of it, and include any relevant information about yourself that they will need to know.
People have a tendency to send themselves emails containing information that they need to remember rather than writing it down. You may transform your email inbox into a list of things that need to be done, so that when you check your email first thing in the morning, you will be reminded of everything that has to be done.
Make Desktop Notifications available.
This is ideal for situations in which you need to keep an eye out for an essential email but do not want to be required to repeatedly check your Gmail inbox. When the e-mail you’ve been waiting for arrives, a notification box will appear on your screen even if you may be working on other things at the same time.
Sign out of any more sessions.
The purpose of this one is primarily to remind you. On shared computers, if you fail to log out of your Gmail account, a number of negative things might happen, including the possibility that your personal information will be stolen. Using these helpful hints, you should be able to enjoy using Gmail more. Even seemingly insignificant details can have a significant impact.
A platform that allows users to provide prompts to receive artificial intelligence-generated human-like graphics, text, or videos is known as ChatGPT.
Natural language processing is used by ChatGPT, an AI chatbot, to produce conversational discourse that sounds human. The language model is capable of giving answers to queries and creating a variety of written content, such as blog posts, social media updates, essays, code, and emails.
People can ask ChatGPT questions or seek clarification on its responses, similar to automated chat services found on customer service websites. The term “Generative Pre-trained Transformer,” which refers to how ChatGPT analyses requests and creates responses, stands for “Generative Pre-trained Transformer.”
By using reward models that rate the best responses and human feedback, ChatGPT is trained via reinforcement learning. This feedback aids ChatGPT’s machine learning enhancements, which enhance upcoming responses.
Who was the author of ChatGPT?
In November 2022, the AI research organisation OpenAI built and released ChatGPT. Elon Musk and Sam Altman were among the businessmen and academics who created it in 2015. Many investors support OpenAI, with Microsoft being the most notable. The AI text-to-art generator Dall-E was also developed by OpenAI.
How is ChatGPT implemented?
Through its Generative Pre-trained Transformer, ChatGPT analyses data sequences in order to identify patterns. The third version of Generative Pre-trained Transformer, a neural network machine learning model, and ChatGPT all make use of the GPT-3 language model. To create a response, the transformer uses a sizable amount of information.
Transformer neural networks, a component of deep learning, are used by ChatGPT to generate text that resembles human speech. On the basis of the normal sequence found in its training data, the transformer predicts text, including the following word, sentence, or paragraph.
Training starts with general data and progresses to data that is increasingly specialised for a given purpose. ChatGPT was taught using internet text to pick up on human language, and it subsequently used transcripts to pick up on conversational fundamentals.
Conversations are provided by human instructors, who score the replies. The best answers are chosen with the aid of these incentive models. Users can give the chatbot feedback by clicking the “thumbs up” or “thumbs down” icons next to each response in order to help it learn. Users can also offer more textual comments to enhance and perfect upcoming dialogue.
What inquiries can users make on ChatGPT?
Users can ask a wide range of topics on ChatGPT, from straightforward inquiries to more difficult ones like, “What is the meaning of life?” Alternatively, “When did New York become a state?” ChatGPT is skilled in STEM fields and has the ability to troubleshoot or write code. There is no restriction on the kinds of queries that can be asked of ChatGPT.
ChatGPT uses data only through 2021, therefore it is unaware of events and data after that point. Additionally, because it is a conversational chatbot, users can request additional details or request that it try again when producing text.
How is ChatGPT being used?
ChatGPT is adaptable and can be used for purposes other than interhuman communication. People have done the following things with ChatGPT:
help with job searches, including writing cover letters and resumes.
Work out math issues.
For an article, come up with a title.
Computer programme coding.
Schedule posts on social media.
email draughts.
Recap the articles.
for use in a blog article.
What are the ChatGPT’s constraints? How exact is it?
The following are a few ChatGPT’s drawbacks:
The complexity of human language is something it does not fully comprehend. Input-based word generation is how ChatGPT has been trained. Responses could therefore come off as superficial and lacking in genuine insight.
Unawareness of information and occurrences after 2021. The content for the training data finishes in 2021. Based on the data that it uses, ChatGPT may present false information. It’s also possible for ChatGPT to respond incorrectly if it doesn’t fully comprehend the question. Feedback is advised when a response is erroneous since ChatGPT is still being taught.
Responses sometimes come off as artificial and mechanical. Because ChatGPT anticipates the next word, it might overuse words like the or and. To make text flow more naturally and resemble human writing, individuals still need to examine and modify it.
While summarising, no sources are cited. No analysis or insight into any data or statistics is offered by ChatGPT. While ChatGPT might offer a number of statistics, there isn’t much explanation of what these numbers mean or how they apply to the subject.
It could fixate on the incorrect portion of a question and be unable to change. If you were to ask ChatGPT, for instance, “Does a horse make a good pet based on its size?” followed by the question “What about a cat?” ChatGPT may only emphasise the animal’s size rather than providing information about keeping the animal as a pet. Because ChatGPT is not divergent, it cannot change its response to address multiple queries in a single response.
What are the ethical issues behind ChatGPT?
Despite the fact that ChatGPT might be useful for some tasks, its use could raise ethical issues such as bias, a lack of privacy and security, and cheating in both work and school.
Fraudulent use and plagiarism
Due to its human-like capabilities, ChatGPT may be used immorally in ways like cheating, impersonating someone else, or disseminating false information. Concerns regarding students utilising ChatGPT to create papers, cheat, and plagiarise have been raised by a number of educators. When CNET employed ChatGPT to write stories that contained numerous inaccuracies, it made headlines.
OpenAI offers an AI text classifier that can identify between text written by humans and AI to assist stop plagiarism and cheating. There are further internet tools, such Copyleaks or Writing.com, to categorise how likely it is that material was generated by AI vs penned by a person. In order to distinguish AI-generated content from larger written pieces, OpenAI intends to apply a watermark.
ChatGPT’s ability to write code creates issues for cybersecurity. In order to help construct malware, threat actors can employ ChatGPT. Threat actors might find ways to get beyond OpenAI’s security protocol, however an upgrade addressed malware creation by blocking the request.
By being taught to mimic a person’s writing and speaking style, ChatGPT can also pass for that person. The chatbot can then assume the identity of a reliable individual to gather private information or propagate misinformation.
Distorted training data
Bias in training data is one of the main ethical issues with ChatGPT. The model’s output will be biassed if the data it uses has any, and vice versa. Additionally, ChatGPT is not capable of understanding potentially offensive or discriminatory language. Reviewing the data is necessary to stop bias from being maintained, but using diverse and representative data will assist prevent bias and produce reliable results.
Job and human interaction replacement
ChatGPT may eventually automate certain human-based operations including data entry and processing, customer service, and translation help as technology develops. People are concerned that it might replace their jobs, so it’s critical to consider how ChatGPT and AI will affect workers, how they will support job functions, and how they will create new job opportunities in order to prevent job loss.
Security concerns
ChatGPT relies on text-based input, which means it might divulge private information. The output of the model can also track and profile people by gathering data from a prompt and connecting it to the user’s phone number and email. After that, the data is kept on file indefinitely.
Is ChatGPT cost-free?
The website of OpenAI offers ChatGPT without charge. A free OpenAI account must be created by users. For unlimited access, quicker responses, and no blackout windows, there is also the option to upgrade to ChatGPT Plus.
An expensive college education is possible. However, this does not necessarily imply that students must be indigent. The myth of the “broke student” is history now, thanks to the internet. Numerous online positions and opportunities exist, many of which have excellent earning potential. These remote employment options give students the freedom to decide when and where they want to work, giving them the flexibility they need to juggle job and school.
Here are some lucrative options for students looking to earn money online:
A vendor or a reseller:
Nowadays, earning money is lot simpler because to the internet. You can generate income by selling any kind of goods to interested customers online. On websites like eBay, flea markets, etc., you can also resell used products like phones, cameras, furniture, household items, laptops, and other items.
Transcriptionist:
You may quickly earn money as a transcriptionist if you have good listening and typing skills. Transcribers pay attention to audio files and record what is spoken. On websites like Scribie, Go Transcript, and others, you can look for transcription employment.
Beauty expert:
You can work as a beauty counsellor online if you are well-versed in cosmetics and would like to earn some money doing so. Many cosmetic businesses employ consultants who can give their online clients and customers individualised services. Job possibilities can be found on websites like BeautyTap, BeautySociety, etc.
Proofreader:
When proofreading, you must look for obvious mistakes such as typos, misspellings, and punctuation errors. Proofreading doesn’t take much time or effort, unlike editing. As a result, it’s a good job prospect for college students who want to work solely when they have free time. On websites like ProofreadingPal, Polished Paper, and others, you can discover proofreading work.
Instagram influencer:
You can set up your own social media account on websites like Facebook, Instagram, Twitter, etc. and turn into a social media influencer if you don’t want to work for other people. When you have a sizable following, businesses may pay you to promote and review their items. Make sure to pick a niche about which you are enthusiastic before beginning.
Expert in the field:
You can quickly review your schooling background until you choose a subject about which you feel comfortable sharing expertise. The possibility of being a subject matter expert working with explanatory videos, descriptive teaching, and even working with subject-wise q&a on EdTech sites can be explored once you have narrowed down such an area. This work opportunity has the extra benefit of allowing you to educate and learn while making a living.
Creator of YouTube content:
To attract viewers and subscribers, you might start your own YouTube channel and upload videos there. You can select a niche to produce content for your channel, ranging from cuisine channels to vacation vlogs. Once your channel gains popularity, you can also add advertisements to the videos to generate consistent ad revenue.
Data entry expert:
You can work as a data entry specialist if you have strong typing and computer skills. You can work whenever you choose if you work a data entry job. On websites like Clickworker, Glassdoor, etc., you can search for data entry jobs.
Virtual helper:
Many entrepreneurs and small business owners require assistance managing their calendars, clients, social media profiles, etc. You can work as a virtual assistant if you’re organised and enjoy assisting people. Beginning with one or two clients, you can grow your clientele as you see fit. Jobs for virtual assistants are available on Upwork, Joble, etc.
Graphic artist:
These days, graphic designers are highly sought for. A graphic designer is someone who enjoys creating logos, websites, brochures, book covers, labels, and other types of illustrations. Jobs for remote graphic designers are available on sites like Flexjobs, LinkedIn, etc.
Take online polls:
There are numerous paid survey websites online that reward users for completing online surveys with money or other rewards like food or discount vouchers. You are compensated for completing a survey that asks a few multiple-choice questions. You can check out websites like Opinion Outpost, Swagbucks, and others to make some quick money online, even if it can be difficult to discover trustworthy survey websites.
Online money-making opportunities are virtually limitless. You may start moving in the right path towards attaining your financial objectives by deciding what you want to do.
Because we spend the majority of our workdays within Gmail, we have, over the course of the past few months, developed a few helpful hacks that help us save time each and every day.
You’ll cut minutes off your day with our top five Gmail hacks, and ideally you’ll end up with a more organized and easier to browse inbox as a result.
Email Filters and the Combination of Your Email and a Keyword
Take, for example, the fact that your email address is googlewizard@gmail.com. Use a specific email address if you want to sign up for daily bargain emails or other newsletters that wind up cluttering your inbox rather than helping you organize your inbox.
Sign up for the newsletters going forward by sending an email to an address such as “googlewizard+newsletters@gmail.com.” After that, proceed to establish the email filter with the following criteria: “To: googlewizard+newsletters@gmail.com” and apply the appropriate action, such as “Never Mark as Important.”
When you use Priority Inbox, this will cause those newsletters to be moved down to the bottom of your inbox automatically.
Rehearsed remarks and answers
The following “hack” is actually a Gmail Lab that you can try out. Once activated under the Labs page in your Gmail Settings, Canned Responses enables users to draft and save standardized emails that can then be swiftly inserted into an email to deliver a quick answer.
Users can enable this feature by following the steps outlined in the previous sentence. To send a specific email answer based on the predetermined criteria, you may also utilize Filters with Canned Responses.
Does it sound good? It’s undeniable that using canned responses will help you save time throughout the day, but you should proceed with caution. Be sure to delete your email signature before storing any messages that you intend to later use as Canned Responses.
This step is necessary when creating an email that you intend to later use. If you do not do this, the signature will be pasted in when you use the Canned Response, which will result in two email signatures.
Anyone who receives this email will likely realize that they have just gotten a bulk email because of the duplicate signatures.
Make a “Follow Up List” for yourself.
It is simple to lose track of critical emails, particularly when you are sending a note that you want to follow up on later, particularly if the receiver fails to react. This is especially the case when the email is sent from a personal account.
You can make sure that you always follow up on these emails by creating a “Follow Up List” using a mix of Labels and Priority Inbox. This will ensure that you never miss an opportunity to do so.
First, create a label for “Follow Up” by going to Settings and then clicking on the Labels menu item. If you haven’t already done so, go to Settings > Inbox and turn on the Priority Inbox setting.
Last but not least, create a new section for your inbox and specify that you only want messages labeled “Follow Up” to appear in that particular section. If you apply that label to any email from this point forward, the message will be added to the “Follow Up” list at the bottom of your inbox.
Before sending an email regarding a matter on which you need to follow up, you need now make sure that the label “Follow Up” has been applied to it. The message will be delivered to the inbox designated for your “Follow Up List” as soon as you click the “Send” button.
Watch this video from Ask the Gooru to get additional assistance with the configuration of this exploit.
Keyboard shortcuts can save power users of Gmail significant amounts of time each and every day. To start utilizing Keyboard Shortcuts, you will first need to enable them by going to Settings and then selecting the General option from the menu that appears. Make sure that Keyboard shortcuts are turned on, then save your modifications.
By pressing “Shift?” at any moment, you can bring up a comprehensive list of all the available keyboard shortcuts.
However, because there are so many short cuts, it can be difficult to determine which ones are actually helpful. The following are some of our top picks:
Compose: “c” Mark as unread: “Shift” + “u” Send mail: “Tab” + “Enter” Archive + Next: “]” Next message: “k” Reply all: “a” (while viewing a message) Reply: “r” (while viewing a message) Forward: “f” (while viewing a message)
Bonus shortcut – Make a phone call: “g” then “p”
Operators of Searches
Lastly, you need to make sure that you make use of the search operators that are available within Gmail. After all, Google is based on its expertise in search, and there are various sophisticated search tools that can assist you in navigating your email in a more timely manner.
You may search for messages in your inbox using the From:, To:, Subject:, and even Has:attachment filters. Simply type the desired search operator into the search box that is located at the very top of your Gmail inbox to begin using search operators.
This article looks at a few Google improvements that clearly demonstrate the search engine’s emphasis on users and their online experiences.
The importance of user optimization has never been higher than it is right now, as evidenced by Google’s continued focus on the searcher experience. In terms of its basic algorithmic advancements, new features, products, or SERP format changes.
Some of these Google updates have focused on reducing spam, links, and low-quality content, but other changes aim to better understand user intent and behaviour.
Page performance, Core Web Vitals, and product reviews have been the recent versions’ main areas of attention.
Updates and technological developments on Google that clearly demonstrate the search engine’s attention on people and their online experiences.
Google Panda (2011)
After being introduced in February 2011, continual improvements were made to Google’s core algorithm. One of the earliest signs that Google was paying attention to content for the user experience was the announcement that Panda will target websites with poor content.
Producing and improving the content is the main goal of panda.
Focus on producing high-quality information rather than producing thin stuff.
Assess quality before quantity.
Although content length is not important, it must provide information that satisfies the user’s needs.
Avoid duplicating material, which used to be a major worry for e-commerce websites.
Having repeated material does not hurt your ranking.
John Mueller of Google
Google Hummingbird (2013)
The semantic search-oriented Hummingbird emerged after the Knowledge Graph’s debut. To assist Google in comprehending the context and underlying intent searches, Hummingbird was created.
It became crucial to optimize for user experience by focusing on material beyond the keyword with a renewed focus on the long tail as consumers wanted to enter searches more conversationally.
This was the first instance where natural language processing (NLP) was used by Google to detect black hat SEO tactics and produce customised SERP results.
The goal is to produce and optimise content that people will want to read and find useful.
It became essential to use intent model tactics and long-tail keywords.
To accommodate user interests and learning preferences, content production is required.
Include conceptual and contextual elements in keyword research.
To personalize experiences, stay away from keyword stuffing and providing low-quality content.
E-A-T (2014) Expertise, Authority, and Trust.
The Google E-A-T notion first appeared in Google’s Quality Guidelines in 2014, despite receiving prominence only in 2018. The phrase “your money or your life” is now included in Google’s standards.
The future happiness, health, financial security, or safety of readers should be a marketing strategy’s primary concern.
Google created the E-A-T guidelines to assist marketers in adjusting on and off-page SEO and content strategies to give users an experience that contains the most pertinent content from reliable sources.
Making sure websites provide knowledgeable and trustworthy content is the main goal.
Produce content that demonstrates your subject-matter competence and knowledge.
Pay attention to the authority and authenticity of websites that post content.
Enhance the overall security and structure of websites.
Earn off-page press coverage from reviews, testimonials, and knowledgeable authors on reliable websites.
Mobile Update (2015)
For the first time, Google alerted marketers to an impending upgrade (or, in many cases, offered them a warning). A key indicator of the expanding use of mobile in the consumer search process was the emphasis on the user’s mobile experience.
The update’s priority for mobile-friendly websites in mobile SERPs was made very apparent by Google. Then came numerous additional mobile updates.
The focus is on the mobile user experience and content.
Put an emphasis on design elements like mobile page frameworks and responsive design.
Improve the site’s navigation so users on mobile devices can locate what they need easily.
Prevent formatting difficulties that were different from the desktop experience on mobile.
Verify that websites are optimized for mobile use.
Google seamlessly released a Quality upgrade shortly after the mobile version went live. Websites that prioritized the user experience by focusing on high-quality content and staying away from large amounts of irrelevant user-generated content and advertisements did well.
Another evidence that Google prioritized user experience.
RankBrain (2015)
Similar to the Hummingbird principles and NLP that were previously discussed, Google RankBrain was more of an algorithmic shift.
It demonstrated to us the importance of machine learning in all marketing and technological forms.
RankBrain-powered search results are based on an even greater understanding of users’ intent thanks to this, which is used to learn and predict user behavior.
The key points are making sure that content reflects user intent and conversational search optimization.
Increase your attention to detail and concentrate on producing content that is in line with user intent.
Ensure that all areas of technical SEO are updated such as schema markup.
According to Google, RankBrain is the third-most significant ranking signal.
Google Mobile-First Indexing (2018)
With the introduction of the “Mobile-First Indexing Update,” Google began indexing and ranking websites based on their mobile versions. Once more, the goal was to improve user experience and make it easier for users to find what they are looking for. Success became largely dependent on creating content for mobile devices and paying attention to speed and performance.
Reiterating the value of content, speed, and mobile site performance was the main goal.
AMP and mobile page performance should be improved.
Make that the URL structures on desktop and mobile sites adhere to Google guidelines.
For both the desktop and mobile versions, add structured data.
Ensure that the content on the mobile site matches that on the desktop version.
Google has stated that its mobile-first index will launch in March 2021. Google soon after added mobile page speed as a ranking consideration, encouraging website owners to pay attention to load times and page speed to improve user experience.
Broad Core Algorithm Updates (2018)
Google updated its core algorithm frequently throughout 2018, making changes in areas like social signals and the so-called medic update.
Particularly following the August change, Google’s recommended making content more relevant.
John Mueller
While there was a considerable misunderstanding over ranking variables and how to resolve particular problems, it did force many SEO specialists and content marketers to prioritize E-A-T and content for the user.
According to Google’s Danny Sullivan, rater criteria are crucial to the general upgrade.
“Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider.”
Danny Sullivan
BERT (2019)
This neural network-based approach to natural language processing, which came after RankBrain, helped Google comprehend conversational inquiries more effectively. Users can find useful and accurate information more quickly thanks to BERT.
According to Google, this constituted one of the biggest advancements in search history and the biggest step forward in the last five years.
The goal is to better understand consumer intent by utilising conversational search topics.
Increase the content’s richness and specificity.
Focus more on phrases longer than three words and long-tail inquiries.
Make sure the material is optimized properly and responds to the users’ questions or queries.
Ensure that your writing is easy to grasp by writing for humans clearly and concisely.
COVID-19 Pandemic (March 2020)
As Google continued to prioritize E-A-T signals, the global pandemic meant that consumer behavior and search trends were permanently altered.
As the internet struggled to deal with false information and SEO professionals found it difficult to keep up with the quick changes and dips in consumer behavior, Google started to stress YMYL signals.
The user’s demands have never been more crucial, from establishing round-the-clock incident response teams with the World Health Organization and controlling material to assisting individuals in finding useful information and avoiding false information. In addition to Google releasing a COVID-19 plan, demand for SEO reached an all-time high.
Google Page Experience Update And Core Web Vitals Announced (May 2020)
Measuring the user experience of a page by concentrating on a site’s technical health and metrics entails looking at how rapidly page content loads, how quickly a browser can respond to a user’s input while loading a webpage, and how unstable the material is as it loads in the browser.
The main objective is to measure and enhance on-page experiences by incorporating new Core Web Vitals indicators.
The Google Page Experience Signal includes mobile friendliness, secure surfing, HTTPS, and invasive interstitials.
Improve page load times for huge photos and video backdrops using LCP (Largest Contentful Paint).
Make sure your browser reacts promptly to a user’s initial interaction with a website to minimize FID (First Input Delay).
Include size properties on your picture and video components, or use CSS aspect ratio boxes to reserve the space, and make sure that no new material is ever added on top of existing content unless it is in reaction to user input.
Broad Core Algorithm Updates (2020)
In December 2020, the third Google core algorithm upgrade of the year went live. This took the shape of minor adjustments to the weight and ranking of a few (rarely reported) ranking signals.
Passage Ranking (February 2021)
Google formally launched its passage-based indexing, which is intended to assist users in finding particular answers to questions.
This basically enables Google to highlight important passages within a piece of text that relate to the question. You’ve definitely seen it in action.
This implies that lengthy content that might not be skimmable but offers insightful answers may surface as a result.
In the end, this enables Google to connect consumers to material more quickly without having to have them search for a specific response to their queries after clicking a page.
Screenshot from blog.google, July 2022
Returning to the idea of generating excellent material for the user, the secret to success with passage ranking is to do so.
Product Reviews Update (April 2021)
The purpose of this new product review update is to make it easier for users to find product reviews.
Marketers were urged to concentrate on staying away from producing flimsy content because this update will favor the articles that customers find most useful.
The focus is on rewarding content producers that offer users genuine and in-depth review content.
Google provided nine practical queries to take into account while writing and publishing product reviews.
The display industry expertise of the products.
Make your goods stand out from the competition.
Clearly and succinctly state any advantages as well as any downsides.
Display how the product has changed to meet the user’s needs.
MUM (May 2021)
MUM (Multitask Unified Model) technology uses AI and NLP to enhance information retrieval, similar to RankBrain and BERT.
This technological development assists the end user by processing many media types, including audio, video, and photos, to produce better information and outcomes.
Page Experience Update And Core Web Vitals (CWV) Rollout (June 2021)
The eagerly awaited Page Experience Update, which introduced Core Web Vitals, went live. Additional desktop enhancements will be released in March 2022.
New research revealed how many sectors are modifying and enhancing their Core Web Vitals, nine months after the release of Google’s Core Web Vitals and more than a year after BrightEdge introduced pre-roll predictive research.
The goal is to swiftly and accurately enhance consumers’ Page Experiences.
Image source: BrightEdge, July 2022
Retail industries have improved experiences significantly.
CWV measures like input delay have been reduced in half in scenarios like Retail.
Even though Finance was the category with the finest preparation the previous year, it improved its performance the least.
Spam Update (June 2021) And Link Spam Algorithm Update (July 2021)
A positive experience starts with ensuring consumers receive the appropriate results depending on their searches.
Updates and algorithm modifications also serve to safeguard user privacy to make searches safe and secure.
Google has continuously updated its local search engine and enhanced its algorithm to deliver better user results. The power of local search should not be underestimated, but it is a subject for another essay. This also offers advice on how businesses might improve their local rankings for better customer experiences.
Crawlers and AI algorithms discover roughly 40 billion spammy pages daily, according to Google’s Webspam Report 2020. However, the amount of Spam Updates has also increased since then, despite Google’s claims that the AI they have been employing since 2020 is specifically designed to prevent spam. Google estimates that more than 99 percent of visits made through Google Search are free of spam as a result of these automated algorithms. Watch this little video to see how Google combats spam.
The goal is to safeguard user experiences.
Local Search Update (November 2021)
Google has always offered local search consumers updates and improved its algorithm to produce better user results. It’s important not to undervalue the power of local search, but that’s a topic for another essay. Additionally, this gives pointers on how companies might raise their local rankings for better client experiences.
The following are some of the ranking elements for the Google local search results:
Relevance: This shows how the characteristics of local businesses might correspond with what consumers want.
Distance: The separation between a prospective search result and the location phrase used in the search query.
Prominence: This describes the company’s level of popularity.
Product Algorithm Update (March 2022)
Google updated its instructions on March 23, 2022, based on how product reviews had performed the previous year.
The community was also made aware of the better rollout updates, which would assist consumers in surfacing accurate and pertinent information to support purchasing decisions.
User experience and results that facilitate purchases are the main areas of attention.
Conclusion
A successful user experience requires both technological know-how and relevant content. Marketers are assisted in producing content for the consumer by updates and advice. Additionally, Google surfaces better results and presents accurate, pertinent, and reliable content as a result of algorithms and technical developments. Google will keep putting its attention toward enhancing user experiences.
The fourth in a series of upgrades that target low-quality reviews, the July 2022 product review update, is currently rolling out, according to Google.
The web’s most beneficial and useful product review-related material will be ranked higher in search results thanks to a change to the search ranking algorithm.
The upgrade will be completed within two to three weeks and will start rolling out today, July 27.
First update to the product reviews was released on April 8, 2021.
Second on December 1, 2021,
Third on March 23, 2022,
The most recent update was released on July 27, 0222.
Google posted a message on Twitter announcing the change and pointing to the official page for search ranking adjustments.
Today we released the July 2022 product reviews update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) July 27, 2022
The updated Google product reviews programmer intends to highlight review material that goes above and beyond the bulk of the per-written data you encounter online. Google announced that it would priorities these product reviews in the order of its search results.
The majority of Google’s algorithm modifications, including all of the product review updates thus far, occur without prior notice.
Google does not specifically penalize lower-quality product, the algorithm is made to favor in-depth study reviews over minimal content that merely lists numerous products.
Google claims that this is not a penalty for your content; rather, Google is elevating the rankings of websites with more insightful review content.
Only product review content should be impacted by this upgrade; other forms of content shouldn’t. The current update does not contain any fresh advice.
Product review websites are advised to keep focusing on adhering to Google’s exacting standards for high-quality content. Google now gives unique value reviews priority. Even original photographs are practically required. There is a probability for ranking enhancements with each algorithm update.
What has changed?
It appears that nothing notably changed with any ranking criteria with this update, unlike the March product reviews update. Most likely, Google is only updating the algorithm and making minor corrections.
Simply put, Google wants to know if you’ve used the product you’re evaluating yourself and have experimented with it.
By incorporating details such as:
Quantitative measures,
Advantages and disadvantages,
Comparisons with other items, and other information
You can make this evident to Google and your readers.
The impact on what?
Google stated that although the initial rollout will only affect “English-language product evaluations,” this modification “may effect people who create product reviews in any language” in the future.
Justification for our concern. You should check your rankings to determine if they have changed if your website features product reviews. Did your organic Google traffic increase, decrease, or remain the same?
Learn about responsive design, and see examples of recommended practices and how a properly configured mobile-friendly website should look.
Creating websites that are mobile-friendly involves making them responsive to mobile devices. Google, which is responsible for 96% of all mobile search traffic, suggests responsive design as a best practice. Because it is mobile-friendly, responsive web design
Google favors sites that are mobile-friendly
If you want to expect to rank highly for competitive keywords in Google, you simply need to plan for a good user experience across numerous devices. Google is the flow of internet commerce. Accessible, mobile-friendly, and audience-first design. from 360×640 to 1920×1080 in design.
If you build websites for small businesses, you’ll know they’re interested in search engine optimization and that they want a site that will do well in Google organic listings. From April 21, 2015, the performance of a website’s ranking across a range of devices has been affected globally by how mobile-friendly a site is.
At least for mobile users, SEO is now predicated in part on a good website’s user experience, as measured by Google. That basically means responsive website design and mobile friendliness right now, especially with Google’s “index mobile-first” policy.
One of the Google page experience signals is mobile friendliness.
Global statistics on desktop screen resolution from June 2021 to June 2022
The following is a list of the top screen resolutions currently used worldwide as of late (2020):
Worldwide Most Popular Desktop Screen Resolution Sizes
1920×1080 – 22.97% (Most important)
1366×768 – 17.88%
1536×864 – 11.34%
1280×720 – 6.18%
1440×900 – 5.85%
1600×900 – 3.58%
Global statistics for mobile screen resolution 2021 to 2022 June
Worldwide Most Popular Mobile Screen Resolution Sizes
360×800 – 9.15% (Most important)
414×896 – 6.18%
360×640 – 5.49%
390×844 – 5.24%
412×915 – 4.82%
360×780 – 4.2%
393×873 – 3.58%
Stats about tablet screen resolution globally 2021 to 2022 June
Worldwide Most Popular Tablet Screen Resolution Sizes
768×1024 – 32.74%
1280×800 – 6.88%
810×1080 – 6.63%
800×1280 – 6.31%
601×962 – 5.02%
962×601 – 3.24%
Market shares for desktop, mobile, and tablets globally from June 2021 to June 2022
Market shares for desktop, mobile, and tablets worldwide
Mobile – 59.74%
Desktop – 37.99%
Tablet – 2.27%
Note: Note that the preceding numbers are from one source, although a reliable one.
How to create a website that looks the same across all browsers and screen sizes
“Sites that make use of responsive web design and correctly implement dynamic serving (that include all of the desktop content and markup) generally don’t have to do anything.”
Google NOV 2017
A website cannot be created to look the same across all browsers and screen resolutions. Avoid attempting to build a website that will look the same across all platforms, browsers, and screen resolutions. You can choose a fluid style for your design that does not use tables and has percent widths that enlarge and reduce to meet a visitor’s browser settings OR you can look into responsive design solutions that will accomplish the same goal. Good news for those who have adopted responsive design is that Google favours it.
You must create your website after determining WHO YOUR audience is and what devices they utilize.
Does the URL and version of your site that redirects to your mobile site change?
For accessibility reasons, it has ALWAYS been best to provide visitors with a single URL, and if you are considering developing “a mobile” version of your website, there is no difference in how content is delivered to mobile or smartphone users. Of course, if Google switches to a MOBILE FIRST INDEX, this might be EVEN MORE IMPORTANT.
Google will reportedly evaluate your website based primarily on how well it works on mobile devices.
Because of the difficulties with canonical URLs for search engines, it is typically much more crucial to provide a single URL when Google is the “visitor.” This was the situation until the canonical link element was implemented some time ago. Therefore, delivering a single URL at all times is perfect.
f you have “smartphone” content…. you can use the rel=canonical to point to your desktop version…. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don’t need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect.
John Mueller, Google
Your visitors scrolling down a page.
As suggested by the first criterion, scrolling is always an important factor. Users generally disliked scrolling if they didn’t have to, although that has improved over time.
Therefore, when designing, take into account how much viewers can see if they scroll through one or two screens. You might notice if a screen is longer than five screens that there may be too much copy on the page. Of course, this is weighed against the idea that some articles are intended to be in-depth informational pieces and that consumers would anticipate having to wait a little longer to access certain page content and content kinds.
Crawling, indexing, and ranking systems typically look at the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help…. primarily mobile – users find what they’re looking for. Webmasters will see significantly increased crawling by Smartphone Googlebot, and the snippets in the results, as well as the content on the Google cache pages, will be from the mobile version of the pages.
Google Nov 2017
Source: The original artical was written by hobo-web.co.uk
Doomscrolling, or continuously searching social media and websites for bad news, causes stress hormones to be released, which can have a negative impact on your mental and physical health.
Doomscrolling, also known as doomsurfing, is a phenomena in which you frequently scroll or surf around social media and other news sites in order to stay up to date on the newest news — even if it is horrible news.
Although the phrase is assumed to have originated on Twitter in 2018, it has gained traction in our cultural lexicon since then, especially after the commencement of the COVID-19 epidemic in March and April of 2020.
What effect does doomscrolling have on your health?
Doomscrolling can exacerbate pre-existing or developing mental health issues. Even if you don’t have a history of mental illness, constant exposure to bad news can lead to catastrophizing, or a tendency to dwell on the negative parts of the world around you to the point where it becomes more difficult to notice anything positive.
Many folks who doomscroll can attest to an addictive quality as well as a proclivity to over-catastrophize, whether it’s about COVID-19 or not.
How to stop doomscrolling
Set a time restriction for yourself: Setting time limitations (and reminders) will help you break out of a doomscrolling session because it can sometimes extend for hours. Set time limitations on your social media accounts to remind you to log off, or plan an activity with a buddy during the times you’re most likely to doomscroll. Apps that limit your screen time, such as Freedom (which bans distracting websites), can assist.
Social media should be avoided. Avoid sites that have a lot of news or talk, especially those that focus on how the globe is hurting, Wong advises. Consider eliminating Facebook, Instagram, TikTok, or Twitter from your phone if they cause doomscrolling sessions. You can still access them through your browser, but it will take extra time, especially if you have to log out and then back in each time.
Set limits for yourself. People who struggle with doomscrolling or who suffer from depression or anxiety should set limits on the material they consume, according to Wong. Similarly, be aware of what topics you like to focus on and talk about, as well as how long you tend to talk about them.
Gratitude should be practised. Doomscrolling has the ability to make you forget about everything but what is wrong with the world. “List a few things you’re grateful for each day,” Wong suggests as a way to fight back. Making daily lists of what you’re grateful for, even if it’s only one thing, might help develop a sense of optimism and calm amid uncertain times, according to study.
