5 Reasons You Need a Professional Website for your Business

Have you ever thought to launch a professional website? What is the need to have a website for a business? Well, if you have such queries in your mind, then you should read this blog for detailed information. Most of the small business owners have a thought that there have fewer chances to benefit from a website, or website design and development process is expensive so it is not meant for them. Do you think that just because you are not using a computer or laptop, your customers also fail to use? These are some common misconceptions. These five reasons will clearly explain why your business requires a professional website, regardless of its size or type. 

Credibility: 

Nowadays, more and more customers are using the internet to find and discover services and products they require. When you have a website, it will be useful for your customers to learn about your service. If you do not have, there are chances for your potential customers to approach your competitor. It is important to neglect home-made website and build a website that looks more professional. It helps to inspire greater confidence. When you are running home -made or online businesses this is highly beneficial because you do not own a shop or store to promote your products. 

Saves Money: 

Since you are a small business owner, you may think that professional website is expensive, and it is not suitable for your budget. But to be frank, it is highly affordable than setting up a traditional store. The cost of designing and developing a website will vary from one to another, and the maintenance cost remains cheap most of the time. When you compare the website expenses with the newspaper advertisement, website is cost effective and helps to reach the potential audience. In simple terms, website is one of the best cost-effective methods to market your business. 

Inform customers:

An official website will inform the customers about the latest products, launches and reviews of a product. A website remains as an online catalogue or brochure. You can easily and quickly update product information on your website. The process is simple when compared to the print material. It is a valuable way of assisting customers about special promotions, upcoming events, arrival of latest products, or any extended services you are offering. Print advertisements become outdated in a day or two, but website helps to provide current news and information. 

Accessible: 

A website is easy to access by using an internet connection. Your potential customers can view your website anytime 24 x 7 x365, and it provides them a handiness of viewing and reviewing your services and products even your custom store is closed. In the present busy lifestyle, this is a best selling point to make a purchase decision. 

Improves customer service: 

For example, if you are selling eco-friendly products, you can share tips about recycling or if you are an accountant, you can provide advice for your clients and give them simple tips to shorten their bookkeeping practices. All these are possible by including a blog page, uploading newsletters, adding articles or FAQ page in your website. This way, you can share information as well as provide services to your clients.   

Top 4 Benefits of Mobile Friendly Website

The internet is rapidly changing, and it remains as an obvious reason to develop mobile friendly website. Nowadays, the users are accessing internet in various ways and mean that no one has imagined in this ten years. Mobile devices, watches, gaming devices, laptops, and tablets are increasingly popular and serving as a means for visitors to discover your website. This is the reason most of the website is optimized for mobile, tablet, and iPad devices. 

One of the search engine reports has found that mobile devices have traffic of about 15% and in some cases it remains higher. Large companies like Yelp reported that half of their searches are mostly from mobile devices. The count and reports differ and vary from one industry to another. But the baseline is mobile friendly website is significant for your business. Are you a marketing manager? Do you wish to communicate with your customers at ease? If so, you need to check out the benefits of building a solid customer base through mobile devices. 

4 Benefits of Mobile Optimized Website

Improved user experience

Most of us have come across this. For example, one of your friends sends a link to check out through text message or email, and when you click to open a message, you will have come across a jumbled load. This way, the website kills the chance of changing the visitor into a customer. The user will remain uninspired if they are not able to browse and get information from your website through their mobile device. A report have shown that about 60% of mobile users feel disappointed and face problems to browse the website using their device. 

Increased time

Time is very crucial since everything is easily available online. The website owners have limited time to attract the website visitors and make them as their consumers.  The website should be easy to navigate, and contents should remain mobile friendly. These have high chances to convert viewers into consumers. 

Improved Mobile SEO

If you wish to rank your website in the Google search engine, then you need to act according to the rules and limitations of Google. It is recommended to build responsive website to appear in the search engine. If not, you can create a separate HTML website for mobile users. This way, your website will rank well in the Google search engine and increase the visitors to your site. 

Competitive Advantage

There are several chances of your competitors to remain ahead of you by beautiful optimizing their website as mobile friendly one. If possible, visit the website of your competitors to check whether they have mobile optimized. You will get a clear idea of where your company is remaining. 

Conclusion

Mobile friendly website helps to increase sales and acquire more customers. Marketers and business owners who wish to stay ahead can optimize their website to help your company stand out of the crowd. A delay can result in 7% failure in conversions and loss in sales of about 2.5 million every year.