Search engine optimization (SEO) has been around for about 20 years, which may surprise you.
Its modest beginnings in 1991 were focused on preventing shady website practises including keyword stuffing, spamming backlinks, and others.
The significance of good rankings cannot be emphasised given that 93 percent of online encounters start with a search engine and that 75 percent of web visitors never scroll past the first page of search results.
A variety of SEO technologies are available to improve website performance. Analytics, though, can only take you so far. For the best results, you must be proactive with your quarterly, monthly, and perhaps weekly SEO maintenance and monitoring. To make it happen, follow this SEO check list:
The majority of these SEO best practises are simple to follow and produce notable results:
Page Speed (at least monthly)
Page speed, which influences user experience in part, monitors how quickly page content loads. Page speed, which should not be confused with site speed, is the amount of time it takes for content to fully appear on a page or for browsers to get their first byte of information from web servers. Site speed is the amount of time it takes for a sample of a site’s page views.
At the very least once a month, page speed should be assessed (and changed, if necessary).
Backlink Management and Monitoring (once every three months)
Links from other websites are inserted into your material as part of link building. These links can occasionally become bad and endanger your website.
Protecting, reviewing, analysing, and removing any broken connections from your website is possible with the help of backlink monitoring and management.
A backlink gap analysis may also identify unlinked brand mentions and missed chances for quality link creation.
Fresh Backlinks
The core of link building is acquiring links from websites other than your own. Not all backlinks, nevertheless, are appropriate or secure to employ.
These four inquiries will help you gauge the quality of your backlinks:
- Does it originate from a reliable, reputable website?
- Does the anchor text contain the targeted keyword?
- Is the source a page that is specifically relevant to yours?
- Does it originate from a site that has never before made a link to yours?
Backlink creation should ideally be a continuous, continuing process integrated with other marketing strategies. But obtaining fresh backlinks once every three months is a reasonable goal.
Index Errors
Index problems, also known as crawl errors, happen when Google’s bot or spider is unable to correctly index a website page. Numerous factors can lead to index issues, thus performing regular SEO site health checks is a wise and more important technique.
A site health assessment should be performed semi-annually or quarterly, depending on the complexity of the website, aside from urgent error reports.
Page optimization updates for on-page SEO (every three months)
Individual web pages are optimised through on-page SEO in order to improve search engine rankings and attract more relevant traffic. It’s vital to keep in mind that on-page SEO is focused with optimising the text and HTML source code of specific pages, as opposed to off-page SEO, which focuses on backlinks and other external signals.
Off-page SEO
Off-page SEO, commonly referred to as off-site SEO, describes activities carried out on your website that have an impact on how it ranks in SERPs.
Off-page SEO should be reviewed every two years. Although SEO is effective, it shouldn’t be viewed as a stand-alone marketing strategy to boost leads, site traffic, or any other metric. Making deliberate decisions about when and how to apply SEO best practises makes an inbound marketing plan more thorough even if it undoubtedly effects outcomes.
Keyword Trend Monitoring
You may track a website’s daily ranks based on a specific set of target keywords with position tracking, sometimes referred to as rank tracking or SERP tracking.
While the targeted keyword lists heavily influence how often the monitoring is done, comparing data is the key to using position tracking effectively. Correlations and insights into up and down movement are provided, along with recommendations for strategic next measures, when prior activities made during the same time period are compared to fresh tracking results.
Position tracking should take place on the keyword groups as follows as a general rule:
The top 10 keywords associated with your company, industry, etc. should be evaluated regularly using Semrush or other SEO tools.
